Wear your fucks with pride.

ethical as fuck.

We love good design, planet earth, and people (that includes you!)

100% Organic Cotton Tees

And Only Ethically Produced Yarn

Our jumpers have some polyester,

but we're working on it.

Eco-Friendly Dyes

All garments are approved to Oeko-Tex Standard 100. This certifies that they contain no substances harmful to people or the environment.

Labour-Friendly Factories

WRAP (Worldwide Responsible Accredited Production) certified suppliers. WRAP is dedicated to ensuring lawful, humane and ethical manufacturing throughout the world.

female wearing white swearing is cool buy art not drugs tshirt with male wearing white create culture not drama tshirt with female wearing play with lego not emotions tshirt in an art gallery with red awrwork in the background

the look.

three swearing is cool tshirts hanging on a rail. tshirts are green unfuck the planet and blue fuck plastic and white zero fucking chill tshirt with a brick tile background


Streetwear to give a fuck about. Established in 2019, we are an independent brand based in the artistic heart of Cardiff. We create eco-friendly, ethically-made, quality clothing that celebrates positive swearing with edgy, minimalistic design. What you wear is a statement about who you are. Be fucking different 🔴

swearing is cool studio in chapter arts cardiff featuring wall painted wink logo, sewing machine, rail of blacktshirts, lego lamp, white tshirt


Join our mailing list

Thanks for submitting!